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Myra Sims To Become Director Of Athletics At Hollins

Myra Sims headshot with Hollins logo.

ROANOKE, Va. - Hollins University has appointed Myra Sims as the school's new Director of Athletics. She will officially assume full-time oversight of the athletic department's day-to-day operations in mid-May.

Sims served Emory & Henry College as Director of Athletics since March of 2010, the first full-time athletic administrator in school history. Sims led the strategic planning process at E&H that resulted in expanded and more competitive sports offerings, facility upgrades, and successful fundraising. During the 2017-18 academic year, she took on the role of Interim Vice President of Enrollment Management, leading the College's admissions and financial aid staffs.

"I am sad to leave Emory & Henry because of the relationships I have with coaches, students, colleagues, and alumni, but I very much look forward to engaging with the community at Hollins," Sims stated. "Success comes only when people are working together with common purpose, and I look forward to building connections and developing a strategic path forward with the help of Hollins students, athletics staff, alumni, and administration. I am excited to start learning the culture and traditions of the institution, and getting to know the community."

Highlights of Sims' time as Director of Athletics at Emory & Henry include:

• Oversaw the addition of nine intercollegiate sports including the absorption of the nationally-recognized Intermont Equestrian teams, bringing the College's offering to 22 varsity programs with over 400 student-athletes
• Received grant funding totaling $150,000 from three different foundations to renovate the playing surface of the softball field
• Received grant funding from the NCAA to add and continue an assistant director of athletics position
• Created an athletics information, marketing and promotions program where nothing existed before, including a modern athletics website and the introduction of live video streaming
• Addition of a strength & conditioning program with a full-time coach
• Additional facility improvements including new football press box, baseball press box, addition of new sound systems in gymnasium, football stadium, baseball and softball fields
• Significantly increased fundraising through alumni outreach, sponsorships, and advertising
• Increased the level of competitive success of  teams across the board, to the status of respected contenders in the ODAC and saw four NCAA programs in men's & women's basketball, softball and women's swimming represented on the national stage in the past three seasons alone

The Department of Athletics and the College as a whole wishes the warmest of congratulations to Myra Sims as she embarks on a new journey and challenge. Her last day on campus at Emory & Henry will be Tuesday, May 8.

Interim Director of Athletics Anne Crutchfield will remain in that role until E&H's next Director of Athletics is selected. A national search will begin immediately.